Pepsi has gone and done something pretty bold and initiated a complete overhaul of the "PepsiCo" brand family.
Many people dont know that soft drink sales continue to drop every year as the U.S and the rest of the world move away from carbonated beverages. so to fight this downturn Pepsi has decided now is the perfect time to "Refresh Everything".
I gotta say while the rest of the internet community is hating on the designs, I like them. I think the plan to alter such an iconic logo is bold and sometimes a step in the right direction means looking beyond iconic status and being able to evolve when the need is there.
Pepsi has been lagging behind Coca Cola for the last couple of years as opposed to the 90's and early 2000's when Pepsi was in full force.
The new "smile" is a nice twist on the classic "wave" logo and the clean simple modern lines are exactly what the world is in right now. They say they want to tap smart youth with this look at it indeed is very unassuming and conversational enough to fit that description.
We will see where this takes them.
No comments:
Post a Comment